A few months ago I started following a blog written by a knitwear designer unlike any I have followed in the past. I quickly became fascinated with Elizabeth’s label PRIMOEZA and found myself yearning for one of her fantastic pieces. One small problem of course. She’s on the other side of the world in Australia.
She slowly hinted that her list of stockists may be growing so I patiently waited. Perhaps it was a recent visit the designer made to NYC that gave it away, but I had a feeling that if I was patient, her stuff would show up somewhere nearby.
Sure enough, earlier this month she announced that a few of her pieces would be available at Erica Tanov which is located in one of my favorite shopping areas. This past weekend I had 20 minutes to spare before a haircut so I took a gamble and paid a visit to the store. Turns out they had just put the items out for sale that day.
I admit, I felt a little silly and a bit like a stalker groupie. But after following someone and learning about their inspiration and style and witnessing the growth of their business, it’s pretty darn exciting to be a part of it all as a customer. And I was more than happy to do my part. The flagstone scarf is soft and well made. The construction is simple and so clever. It will get much wear as the weather turns cooler.
My only disappointment was that there wasn’t more in the store. I really want a square snap scarf and perhaps a ceramic wrap… The shopping could continue.
Tags: my favorites, primoeza
September 14, 2010 at 8:57 pm |
you’ve made my day!
big hug x
September 15, 2010 at 8:49 am |
Oh how great, I adore Elizabeth and her work, we only know each other through the blogging world, …. but I feel such a connection to her and her work,it’s so great to see her work out there.
The scarf looks great on you !!!